Following up on last week's announcement of a special offer to SugarCRM customers, I thought I'd include some notes on how document management helps support sales and marketing organizations.
Some Document Management Background
Sales and marketing professionals rely on documents like proposals and collateral to generate leads and close business. It is essential that these documents are appropriately reviewed by the right team members, and that the documents are easily accessible by colleagues across the go-to-market organization.
But reviewing and accessing these documents is not so simple. With thousands of statements of work, proposals, collateral pieces, ROI sheets, and more at their disposal, team members may not be able to sift through content to find the documents that matter. With so much material to review, how can teams ensure that their content has indeed been appropriately vetted?
Sales and marketing teams can regain control by implementing a document management strategy. Document management tools allow teams to access, store, and collaborate on documents. Below are some key best practices to implement when you're looking to start managing your sales and marketing documents.
Organize Documents Effectively
With so many documents, how do you organize your documents? Shared folders are not an effective solution, as they don't allow you to manage multiple versions or find content quickly. In fact, some studies have revealed that by using shared folders, you may waste 50 percent of your time simply looking for a document.