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Top 10 Free Social Selling Resources

Social selling is a hot topic in today's B2B marketplace. The advances in technology combined with an ever changing buyer mindset have made social selling a competitive tool. The use of social media in sales allows salespeople to engage with potential customers without interrupting their daily lives with...

May 2017 – Month in Review

In case you missed them, we compiled some of the best sales enablement articles from May. Check out these articles to learn more about recent trends and hot topics in the sales enablement space. 4 Tips to Scale Your Sales Team for Faster Growth - Justin Withers The...

How to Create a Customer-Driven Sales Funnel
How to Create a Customer-Driven Sales Funnel

Your sales funnel is your secret sauce. It’s the ingredient holding the rest of your meal together, but it only works if your customers love it.But how do you make customers enjoy being sold to? You make your funnel customer-driven.  What a normal sales funnel looks...

5 Ways to Use Data-Driven Sales Coaching
5 Ways to Use Data-Driven Sales Coaching

Every sales leader wants a productive, efficient, and effective sales team, but only 1/3 of sales people meet or exceed quota. And in today’s competitive sales environment, having an under-performing sales team is simply not acceptable.Sales coaching should not be an optional, “nice to have”,...

Why You Need Sales Coaching & How to be Successful
Start Your Sales Enablement Training Efforts Today

Your prospects are hungry for information. They want insights that help them to build better businesses. That’s especially true for any product or solution that isn’t sold in a purely transactional way. Prospects want guidance and advice that sales people can deliver.So, how is that...

Marketing Mix Content
How to Plan Your Marketing Mix Content

Price, product, placement, and promotion are the "four Ps" of marketing. Known as the basic marketing mix, these four guidelines help marketers get a start when they build plans, campaigns, budgets, and messaging.How often do you apply the "four Ps" to content marketing? Take a...

Predicting Which Messages Drive Sales
Predictive Sales Content Wins

Sales people are in a constant dialog with prospects. Each conversation, email, and in-person meeting should be an attempt to strengthen the case to move forward. But prospects aren’t buying a solution in a vacuum. They are struggling to balance the promise of the value...