Blog

  • All
  • Infographics
  • Marketing Leaders
  • News
  • Operations
  • Resources
  • Sales Leaders
  • Sales Team
3 Ways to Make Marketing More Sales Friendly
3 Ways to Make Marketing More Sales Friendly

The sales and marketing divide must be the dumbest self-inflicted wound of any B2B company. If marketing’s aim is to drive more adoption of your offers, then sales has to be central to marketing planning and execution.So, how do you avoid hurting your company’s chances?...

Infographic: Top 46 Account-Based Selling Tools to Maximize Sales Team Effectiveness
Infographic: Top 46 Account-Based Selling Tools

 Click here to download the infographic. By now you have surely heard this term buzzing around the B2B sales space: Account-Based Selling (ABS). It is one of the hottest sales trends of 2016, and its popularity doesn’t show signs of slowing down anytime soon, especially when...

Selling to the Modern B2B Buyer
Selling to the Modern B2B Buyer

The ever-evolving B2B selling space, increasingly complex sales process, and changing buyer expectations present new challenges for B2B sales teams on a daily basis. At the same time, traditional sales processes are becoming less effective. In order to remain competitive and hit revenue goals, it...

Infographic: Become a marketing hero!
What is B2B Marketing Leadership Today?

  Download the infographic on How to Become a Marketing Hero.  Think about the day you began your marketing career. Whenever or wherever that journey began, all marketers have one thing in common: The journey doesn't have an end. Change and disruption are a part of marketing today....

6 Steps to a Data-Driven Content Strategy
6 Steps to a Data-Driven Content Strategy

Best-in-class companies understand the power of data and the importance of using this information to drive their content strategy. Without data, marketers are taking risks that can easily miss the mark and jeopardize their ability to achieve goals and drive revenue.Let’s take a look at...