May 14, 2013

Peter Mollins Sales and Marketing Friction Points [Infographic]

Written By: Peter Mollins

A Look At Possible Software-as-a-Service Solutions

Sales and marketing have to work together effectively. Your revenue depends on it. But as we’ve seen from our recent survey of sales and marketing professionals, at many companies there’s a lot of friction between the two teams. In fact, one data point showed that 50% of sales teams are not satisfied with their Marketing relationship.

So, what’s the source of the challenge? A few weeks back Daniel Chalef looked at the common friction points that exist between the two teams. The article summarized five key marketing automation and sales enablement technologies that help. Here’s a handy infographic to visualize how to solve the friction points.

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