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Customer Experience Drives Revenue
Customer Experience Drives Revenue

When you hear “customer experience”, many of us think of what happens after a sale has been made. Today, that perception is no longer accurate. Customer experience includes all of the interactions that occur, from before the prospect even considers buying to well after the...

Sales Enablement Content is Everywhere
Sales Enablement Content is Everywhere

The sales enablement and marketing content that your teams produce are vital for sales. They help sales teams to position your products and accelerate prospects to close. Sales people know how important it is to use this great content, but they seldom can find what...

How Sales Operations and IT Drive Sales with KnowledgeTree
How Sales Operations and IT Drive Sales with KnowledgeTree

Sales operations experts and business operations teams, like CRM administrators, are vital to achieving the revenue goals of your company. They drive process enhancements that help prospects engage with your company and products more efficiently. The result is a more effective buying experience for your...

Putting Sales Enablement Content into Context
Putting Sales Enablement Content into Context

Sales people must know their products, value props, competitors, and market information cold. They need to communicate it compellingly to prospects in the heat of a meeting. Reps that do it well beat their quotas. Those that can’t, unfortunately, churn. The reality is only 15% of...

6 Ways to Use Social Selling
6 Ways to Use Social Selling

In today’s increasingly connected world, the power of social media can help sales forces relate to and engage more intelligently with buyers. Research from IDC reports that social buying is directly correlated with buying influence – the social B2B buyer is more senior, has a larger...

8 Content Marketing Mistakes to Avoid
8 Content Marketing Mistakes to Avoid

  According to a 2015 Content Marketing Institute survey, 83% of B2B marketers have some sort of a content strategy in place, but only 38% consider theirs successful. And let’s face it – mistakes happen. Every piece of content you create isn’t going to be a hit, but...

Marketing and Sales Enablement Content
Marketing and Sales Enablement Content

Today’s marketing leaders have a massive impact on sales results. Long gone are the days of generating large volumes of leads, throwing them over the wall to sales, and calling it done. The modern marketer is closely focused on conversion rates throughout the funnel. Right...

30+ Top Sales Enablement Thought Leaders
30+ Top Sales Enablement Thought Leaders

The B2B selling space is in a constant state of change. As it evolves, it becomes increasingly important for sales and marketing leaders to be aware of industry news and trends. We chose the following sales and marketing professionals (in alphabetical order) as our top influential thought leaders...