Blog

  • All
  • Infographics
  • Marketing Leaders
  • News
  • Operations
  • Resources
  • Sales Leaders
  • Sales Team
Proactive vs. Passive Approaches to Sales Enablement
Proactive vs. Passive Approaches to Sales Enablement

Your sales prospects are demanding. They want informative and engaging content to help build a business case. They need fast responses to product questions from their sales people. And they want insights like competitive differentiation when they’re on the phone with their reps. The days of...

Top 70 Sales Enablement Tools to Boost Your Business
Top 70 Sales Enablement Tools to Boost Your Business

Sales enablement is a powerful tool to increase sales and drive business growth. It helps sales teams deliver the right message at the right time to prospects. When sales people are on message, they convert leads and close opportunities faster. But the selling space is...

Is Your Portal a Sales Enablement Tool?
Is Your Portal a Sales Enablement Tool?

Sales teams depend on content to advance prospects and close opportunities. It helps sales teams build urgency and business cases that drive sales forward. The challenge for sales is how to find the content. The standard sales enablement approach is through a portal. A single,...

ROI on Sales Enablement
ROI on Sales Enablement

Every sales team has top performers that message effectively, challenge prospects, and bring value to their buyers. They instinctively know what to say and which sales enablement tools help advance their deals. But the reality is that 79% of sales people miss quota. As a sales...

Gamification, Next Generation Sales Enablement
Gamification, Next Generation Sales Enablement

According to Salesforce.com, 71% of companies saw an 11%-50% increase in measured sales performance after implementing gamification in their organizations. In the same report, 90% of companies reported that their gamification initiatives are successful. Gamification is one of many evolving technologies that is open a...

10 Tips for Creating Relevant Content
10 Tips for Creating Relevant Content

According to a Content Marketing Institute survey, 83% of B2B brands use content marketing, but fewer than half believe they are good at it. A DemandGen report follows up, revealing that 75% of B2B buyers rely more on content to research and make purchasing decisions than...

Forrester Sales Enablement Summit Recap
Forrester Sales Enablement Summit: Day 1 Recap

Forrester’s Sales Enablement Conference is a major tent-pole in the year. It brings together leaders in marketing, sales enablement, and sales leadership to discuss tools and processes that increase sales effectiveness. There’s always excellent sales data from Forrester’s sales enablement survey that leads to some interesting...