Blog

  • All
  • Infographics
  • Marketing Leaders
  • News
  • Operations
  • Resources
  • Sales Leaders
  • Sales Team
6 Ways to Use Social Selling
6 Ways to Use Social Selling

In today’s increasingly connected world, the power of social media can help sales forces relate to and engage more intelligently with buyers. Research from IDC reports that social buying is directly correlated with buying influence – the social B2B buyer is more senior, has a larger...

8 Content Marketing Mistakes to Avoid
8 Content Marketing Mistakes to Avoid

  According to a 2015 Content Marketing Institute survey, 83% of B2B marketers have some sort of a content strategy in place, but only 38% consider theirs successful. And let’s face it – mistakes happen. Every piece of content you create isn’t going to be a hit, but...

Marketing and Sales Enablement Content
Marketing and Sales Enablement Content

Today’s marketing leaders have a massive impact on sales results. Long gone are the days of generating large volumes of leads, throwing them over the wall to sales, and calling it done. The modern marketer is closely focused on conversion rates throughout the funnel. Right...

30+ Top Sales Enablement Thought Leaders
30+ Top Sales Enablement Thought Leaders

The B2B selling space is in a constant state of change. As it evolves, it becomes increasingly important for sales and marketing leaders to be aware of industry news and trends. We chose the following sales and marketing professionals (in alphabetical order) as our top influential thought leaders...

sales enablement
How Sales Leaders Enable their Teams

Every sales team has top performers, bottom performers, and a large set of core contributors in the middle. How well those core sales people perform will have a major impact on your ability to hit your revenue targets. Aberdeen Group recently researched this idea and found...

sales enablement content
Proactive vs. Passive Approaches to Sales Enablement

Your sales prospects are demanding. They want informative and engaging content to help build a business case. They need fast responses to product questions from their sales people. And they want insights like competitive differentiation when they’re on the phone with their reps. The days of...

Top 70 Sales Enablement Tools to Boost Your Business
Top 70 Sales Enablement Tools to Boost Your Business

Sales enablement is a powerful tool to increase sales and drive business growth. It helps sales teams deliver the right message at the right time to prospects. When sales people are on message, they convert leads and close opportunities faster. But the selling space is...