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Gamification, Next Generation Sales Enablement
Gamification, Next Generation Sales Enablement

According to Salesforce.com, 71% of companies saw an 11%-50% increase in measured sales performance after implementing gamification in their organizations. In the same report, 90% of companies reported that their gamification initiatives are successful. Gamification is one of many evolving technologies that is opening a...

10 Tips for Creating Relevant Content
10 Tips for Creating Relevant Content

According to a Content Marketing Institute survey, 83% of B2B brands use content marketing, but fewer than half believe they are good at it. A DemandGen report follows up, revealing that 75% of B2B buyers rely more on content to research and make purchasing decisions than...

Forrester Sales Enablement Summit Recap
Forrester Sales Enablement Summit: Day 1 Recap

Forrester’s Sales Enablement Conference is a major tent-pole in the year. It brings together leaders in marketing, sales enablement, and sales leadership to discuss tools and processes that increase sales effectiveness. There’s always excellent sales data from Forrester’s sales enablement survey that leads to some interesting...

Sales Enablement: Growth Market or Hype Bubble?
Sales Enablement: Growth Market or Hype Bubble?

There is no doubt that interest in sales enablement has increased over the past couple years, but is it a passing trend or an enduring business strategy? If you had Googled the term ‘sales enablement’ in 2000, you would have found about a dozen results. Search...

Push Winning Content from SharePoint to Sales Teams
Push Winning Content from SharePoint to Sales Teams

Marketing and sales enablement content is a critical part of any sales engagement. So it’s vital that your sales team can quickly access it. That’s why you've invested in a portal or content library like SharePoint. To get the most out of your investment in SharePoint...

Forrester’s Sales Enablement Summit: What We Can Learn from the Agenda
Sales Enablement Technology: Build vs Buy

As the B2B sales cycle grows more sophisticated, sales enablement tools are quickly becoming an invaluable asset for business organizations. However, the timeless question of ‘build versus buy’ gets more complex as new options emerge and more factors come into play. Up to 95% of successful sales are influenced...