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Category Archives: Blog

How Understanding Buyer Personas Closes the Sales and Marketing Gap

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David Meerman Scott published a thought-provoking post on MarketingProfs this week. He looks into the ever-present sales and marketing gap and how to overcome it. The gap between marketing and sales has long been a major problem. One that can dangerously disrupt go-to-market teams. What I enjoyed is David’s suggestion for reducing the gap. It’s […]

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Sales Enablement with Content — What Our Customers Say

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We love our customers. And we love what KnowledgeTree does for our customers too. It helps sales teams sell more effectively. How? By getting the right marketing and sales enablement content into sales people’s hands. It’s fast to set-up, delivers value in minutes, gives marketing visibility into content ROI, and has sales teams raving about its […]

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B2B Content Marketers: Are You Wasting Your Time Measuring Content Performance?

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If you’re like most modern B2B marketers, a big part of your job is metric tracking and analysis — and there’s no shortage of things you could keep tabs on. Whether it’s response and click-through rates, website traffic and visitor activity, or prospect conversions and content engagement, marketers can choose from a seemingly endless list […]

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Sales Enablement and Meeting in the Middle

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Peter Ostrow and the team at Aberdeen always put together great research around Sales Enablement. A blog post from August 11 looks at an interesting take-away from some of his most recent research. It found that even at high performing companies, sales and marketing leadership only meet 5-6 times a year to coordinate strategies. Sales […]

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The Real Innovation in Sales and Marketing

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It’s a good time to be in sales and marketing.  The pace of innovation among platform and tool vendors is staggering.  Long-held pains like prospect data quality and sales pipeline analytics are now commonly tackled. The speed of development in this space triggered a healthy industry debate about where the sales and marketing divide lies […]

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