eBook   Help Sales Use Your Best Messages    Read Now

Category Archives: Blog

The Hidden Secret to Sales Enabling Your Customers’ Entire Path-to-Purchase

When most of us in the B2B world think about content marketing, it’s typically in the context of creating value for end users — the organizational personas who could benefit from our products and services, the customers who actually use them, and, ultimately, the decision makers who write the check. While those audiences certainly deserve […]

Read more ...

The Buffet Slide Deck: Lessons for Marketing and Sales Enablement from Golden Corral

spruce-image (5)

If you’re a sales enablement or marketing professional you likely have a buffet deck. Bursting with dozens, or even hundreds of slides, these presentations are meant to serve as broad a segment of your customers as possible. Of course they’re not meant to all be used. That’s why they’re a buffet, after all. You’ll have […]

Read more ...

4 Ways Sales Enablement (and Marketing) Can Help Sales

Sales Enablement is the hot go-to-market topic of 2014-2015. It’s all about equipping sales people with content and tools to help advance opportunities to close. Last week I had the chance to co-present on Sales Enablement with KnowledgeTree customer Brian Groth from Xactly. It was a great session at the Open Lounge during Dreamforce. I’ve […]

Read more ...

Email Templates Support Sales Conversations

284802 - email envelope gmail mail message yahoo (1)

Your team knows how effective sales enablement content is. It builds trust and consensus among buyers. KnowledgeTree pushes the most relevant sales enablement content to sales people so they share the most effective piece to use in any sales situation. What happens next? Traditionally, when a sales person wants to share content they’ll send via […]

Read more ...

Are Your Slide Presentations Putting Prospects to Sleep? Try This Instead

284780 - chat comment comments green talk views

You’ve spent days (maybe weeks) creating the perfect slide presentation for a big sales meeting with a huge prospect. It’s packed with data, designed with visual interest in mind, and chalk full of interesting information that you’re sure will convince the customer to move forward. So, when you arrive at the meeting, open up the […]

Read more ...