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Your 2015 Sales Enablement Plan

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2015 is the year of Sales Enablement. What is Sales Enablement? It’s a set of processes that equip your sales team with best practice tools and content that help them sell more.    Download your copy here. Sales organizations with multiple products, geographies, personas, and industries recognize how key it is to enabling sales teams to […]

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The Biggest Inhibitor of Sales Success in 2014

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If you don’t already read Tamara Schenk’s Sales Enablement blog, definitely do yourself a favor and take a look. She always has informative and often challenging information to read to help boost the effectiveness of your sales team. A post from Tamara on LinkedIn Pulse today was especially interesting. It looked at survey data that […]

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2 Ways to Re-Think “Lead to Revenue”

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In 2010 Forrester coined the term “Lead to Revenue”. It was a fresh take on a stale problem: the sales and marketing divide. It encouraged go-to-market leaders to look at their funnels differently. That is, to see sales and marketing as partners with revenue as a shared goal. Since then the idea that leads are […]

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Content Marketing, Meet Sales Enablement

Content Marketing Meet Sales Enablement

VentureBeat published a terrific piece this morning. It asks whether Content Marketing has reached peak efficiency for its adopters. Why? With so much content being published it is difficult for individual content pieces to stand out and attract attention. The article contrasts this with the results from Sales Enablement. That is, equip sales teams with right […]

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Sales Enablement: The Glue that Bonds Sales and Marketing Technology Together

Sales Enablement is the glue that holds sales and marketing together

Let’s set our flux capacitor to 2004 for a moment and play a little game of Back to the Future. Back then, sales “technology” qualified as a robust Excel spreadsheet, a blackberry, a fax machine, and (in really advanced businesses) a Salesforce.com account. Meanwhile, sales and marketing alignment stunk, in-person meetings were the norm, and […]

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