New Integration Surfaces the Most Relevant Content for Any Sales Situation – Right in Salesforce.com
RALEIGH, NC – Feb. 4, 2014 – Today, KnowledgeTree announced that it has integrated its Content Selling solution with Box. The new integration enables sales and marketing teams to match content saved on the Box platform with their lead, opportunity, and contact records in Salesforce.com, helping them provide customers and prospects with the most relevant and engaging materials.
A recent report by DemandGen found that 95 percent of enterprise buyers chose the vendor that supplied them with compelling content. That means marketing teams must give sales ready access to the presentations, papers, and other content that can help turn prospects into customers. KnowledgeTree’s integration with Box makes it easy to surface the best content for any sales situation, by giving sales teams access to the relevant content that matches the industry, persona, sales stage, and other attributes of their Salesforce.com records.
“Content is the most powerful way for sales teams to engage their prospects in meaningful conversations,” said Daniel Chalef, CEO of KnowledgeTree. “By integrating with a collaboration platform, like Box, used by thousands of marketing teams, KnowledgeTree surfaces the best content for any sales scenario to your sales people.