The Performance Dilemma

It’s always tricky from a sales and marketing perspective to talk about performance improvements to a product. Implicit in the statement about making performance better is the underlying thought that maybe performance wasn’t as good as it could have been all along. In my experience, software companies that take significant steps to improve performance underplay them, for fear that users, analysts and pundits will jump to that implied conclusion. So let’s set the record straight on KnowledgeTree’s switch to Zend Server. It will improve product performance. Period. As far as I’m concerned, no matter what guise this message takes, it’s good news for customers. Not only is Zend Server improving the application response time by close to 40%, it also means that KnowledgeTree is now running an enterprise-grade version of PHP with support from the experts at Zend. Hey, I’m a sales guy. I don’t always say what my marketing people want me to say. But I think that any improvement in application performance is good for customers and helps me sell more product. The Zend stack will be available with KnowledgeTree 3.7 — coming soon! For more information visit http://www.knowledgetree.com/knowledgetree-boosts-performance-using-zend or to arrange a demo, contact sales@knowledgetree.com