Marketing Keeps Sales Enabled – and On Message
Sales, support, marketing, and other teams communicate with customers every day. But are they sending the right message? Are they using current, accurate, and approved collateral when they speak to the market?
KnowledgeTree helps Marketing understand which content works in different sales situations. Managers get analytics and sales feedback so content gets better over time. That makes sales enablement a snap. Managers can set how collateral surfaces for sales teams within Salesforce.com and their mobile devices.
Organize Content for Easy Discovery
Sales teams can't use their best content if they can't find it. Overwhelming search results and painful browsing by folders don't speed the discovery of good content. KnowledgeTree analyzes your content's DNA, instantly grouping collateral based on its content and context. Plus, managers can categorize collateral for easy discovery by sales teams by industry, product, sales stage, and more.
Categorize Content Automatically
Classify content by product, geography, sales stage, or other business concept - instantly. Organize content into relevant and related groupings without costly human intervention.
Structure Content like Your Business
Tailor descriptions to quickly organize documents. Standardize how content is stored and retrieved in Saleforce.com records by account managers and sales executives.
Keep Sales Teams Using Great Collateral
Sales people are under constant pressure to deliver. That means they don’t have time to waste searching for the right collateral for each sales situation. KnowledgeTree gives marketing sales enablement tools to get the best collateral into sales peoples’ hands. Marketing and managers can curate when and how content appears in Salesforce.com and sales' mobile devices.
Set When to Use Collateral
Adjust when content surfaces in Salesforce.com Leads and Opportunities. Use product, industry, sales stage, and more to determine which collateral sales people find and use.
Improve Content with Ease
Create, edit and approve collateral as it changes - without version chaos. Share feedback and edits quickly and stay in control with content subscriptions and version lock-down.
Understand What Collateral Works
It’s not enough to simply create collateral and hope it works. Marketing must constantly test sales enablement materials and content to see what’s most effective. KnowledgeTree provides marketing and managers with analytics about their collateral performance. Teams can quickly spot which content is resonating, and what needs help.
Measure Content ROI
Marketing can run reports to see which collateral the sales team uses and shares, and see what is delivering ROI. Underperforming content can be improved, promoted, or eliminated.
Gather Feedback from Sales
Sales teams use marketing collateral every day. So, they know what works and what should be improved. KnowledgeTree makes it easy to gather feedback from sales so content always gets better.