I love helping companies start to use KnowledgeTree. They’ve struggled for a long time with trying to get great content into their sales teams’ hands. Showing them how quickly they can go from ‘Start’ to seeing the value of getting content matched to their Salesforce.com records is exciting not only for me, but also for my customers.
Here are some simple ways to get started with content selling, and to be successful in user adoption of not only KnowledgeTree, but also Salesforce.
1. Pick your most popular or most complete content and publish it all.
Ask your Sales team what they think works the best right now and what they use the most. Giving them input and publishing the content they already use gets them engaged and immediately allows them to gain access to start discovery, sharing, and tracking. You can focus on curating next.
2. Keep your curation simple.
Curation lets you match your content to the sales situations that the content speaks to. So, a great financial services case study can match to opportunities in the Banking industry, for example. Curation is easy in KnowledgeTree.
Start by asking your sales or marketing team how they segment their prospects. Getting their input helps with their buy in.