Industry

Printing (UK)

About

Celebrating their 75th anniversary in 2009, Fujifilm is known as the world's largest photographic and imaging company. They are also innovating in medicine, highly functional materials, and many other high-tech areas.

FujiFilm

"KnowledgeTree provides the foundation for our shared global sales and marketing asset library, giving us complete control, accurate data, and a uniform brand perception.”

Graham Leeson , Marketing Manager , Fujifilm Graphic Systems , FUJIFILM UK Ltd

Challenge

  • Fujifilm Graphic Systems UK supports all Fujifilm products and delivers imaging solutions for the commercial newspaper and print market in the UK
  • Fujifilm Graphic Systems UK required a presentation tool for their sales force and a controlled shared asset library to support and distribute material to their European and global counterparts
  • The company sought a solution with active community support and no vendor lock-in

Solution

  • KnowledgeTree was initially deployed and trialed for 12 months in Fujifilm Graphic Systems UK (supporting 40 users) and is to be rolled out globally by the end of 2008 (supporting 200 users)
  • Additional KnowledgeTree functionality (such as a thin client for their Presentation Manager) was developed to support their requirements for a presentation tool

Results

  • Fujifilm Graphic Systems UK now have complete brand asset control, a consistent global brand identity, efficient PowerPoint creation, accurate data, and finally accountability as to how their company is presented to customers
  • KnowledgeTree’s ease of customization and extension ensured that the company had a complete solution tailored to their specific needs

Case Study Provided by Alinea Interactive Ltd

Alinea Interactive Limited are providers of e-learning and marketing content (rich media) visualisation specialists:

  • 3 dimensional synthetic environments
  • live product simulation
  • realtime experiential web based learning
  • LMS / content integration
  • user tracking.

Their clients include British Aerospace & Fujifilm Graphic Systems UK Ltd

Call: +44 (0)1908 332337

Web: www.think-alinea.com