RingCentral Keeps the Sales Bell Ringing

Founded in 2003, RingCentral is the leading provider of cloud business phone systems. More than 300,000 customers rely on RingCentral’s cloud communication solutions to work in a mobile, distributed, and always-on work world.

RingCentral’s innovative technology and offers have led to rapid growth. Growth driven by a sales and sales enablement organization that makes intelligent investments. Investments in sales enablement software, like KnowledgeTree, are critical as the company scales.

RingCentral - KnowledgeTree Customer - Sales Enablement

Bill Dolby

Bill Dolby
Sr. Director of Sales Operations

Help Prospects See Value

“We chose KnowledgeTree because it dramatically enhances our sales team’s ability to communicate effectively with prospects and customers,” said Dolby.

In 2003, RingCentral recognized that businesses depended on difficult-to-manage hardware for their critical communication infrastructure. Something as important as communication demands that it works efficiently. RingCentral challenges companies to change to a more efficient cloud-based model.

“As soon as our customers start with RingCentral there’s immediate value,” said Bill Dolby, Senior Director of Sales Operations for RingCentral. “So, it’s critical we help our prospects see how much return they can get by joining us.”

That means delivering compelling messages and content that demonstrate RingCentral’s ROI. Content like case studies, presentations, and datasheets. And messages like sales tips and demonstration scripts. “We chose KnowledgeTree because it dramatically enhances our sales team’s ability to communicate effectively with prospects and customers,” said Dolby.

Delivering the Right Message at the Right Time

“We have new products and features being released constantly. So, it is important that sales teams have current messaging on hand,” Dolby added.

Sales teams can’t waste time looking for materials, instead they focus on communicating with prospects. Content from across the organization is centralized and matched with RingCentral’s sales process. “Our hundreds of sales reps don’t have to hunt for content or sales guidance. It is automatically pushed to them. That keeps our teams on message, focused on selling, and boosting our sales results.”

“We have new products and features being released constantly. So, it is important that sales teams have current messaging on hand,” Dolby added. Teams across RingCentral’s global sales organizations are now able to efficiently share the most relevant and up-to-date messages with prospects. The messages that help convert prospects into happy, successful customers.

“In the months since we’ve launched KnowledgeTree, we’ve seen dramatic results. Our sales organization shares powerful content with clients – fast. And our sales results have been staggering. Selling more, faster, is what sales enablement is all about,” Dolby concluded.

And the results? “In the months since we’ve launched KnowledgeTree, we’ve seen dramatic results. Our sales organization shares powerful content with clients – fast. And our sales results have been staggering. Selling more, faster, is what sales enablement is all about,” Dolby concluded.

Building on the success the team has seen with their internal sales teams, RingCentral is looking to add more value. They’re extending KnowledgeTree to deliver the most relevant content to their channel partners — across thousands of companies.

The Challenge

RingCentral’s rapid growth relies on the ability to communicate value quickly to prospects and customers.

The Solution

Teams across RingCentral’s global sales organizations are now able to efficiently share the most relevant and up-to-date messages with prospects. The messages that help convert prospects into happy, successful customers.

What Were the Results?

Building on the success the team has seen with their internal sales teams, RingCentral is looking to add more value. They’re extending KnowledgeTree to deliver the most relevant content to their channel partners — across thousands of companies.

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