7 Backlit Signage Marketing Tips For Small Businesses

If you are a small business owner, you know marketing is essential to driving sales and growing your business. You also know that there are many different marketing strategies, and it can take time to decide which one to choose.

You have endless possibilities and strategies to explore when marketing your small business. However, sometimes the most effective solution is also the simplest. Backlit signage is one of the most potent and eye-catching marketing tools available for small businesses.

A backlit sign is a sign that is lit from behind, making it visible even in the darkest of conditions. It is an excellent way to grab attention and stand out from the competition. If you are thinking about using backlit signage for your business, there are a few things you need to keep in mind. In this article, we will give you tips on using backlit signage for marketing your small business.

1. Use A Unique Design To Make Your Backlit Sign Stand Out From The Crowd

Source: impactsigns.com

Differentiating your business from the competition is essential for survival in today’s market. If potential customers can’t tell your business apart from the rest, they will likely go with the competition. So, how can you make sure your business stands out from the crowd?

One way to do this is with a unique and eye-catching backlit sign. Backlit sign printing is becoming increasingly popular, and for a good reason. They’re attention-grabbing, can be seen from a distance, and can be made to fit any business’s style. With a bit of thought and creativity, you can design a backlit sign that is truly unique and will grab attention.

2. Use Bright, Eye-Catching Colors To Grab Attention

When creating backlit signs for small businesses, one of the most important things to consider is the use of color. Bright, eye-catching colors are vital for grabbing attention and making a stand-out sign. Here are a few reasons why you should use bright colors for your backlit sign:

  • Bright colors are more visible
  • Bright colors are eye-catching
  • Bright colors can make it significantly more attractive

By using bright colors, you can make sure that your backlit sign is visible and eye-catching, which will help to attract more customers to your business.

3. Use A Simple, Easy-To-Read Font

When it comes to creating a backlit sign for your small business, it is essential to use a font that is both simple and easy to read. This is because backlit signs are often located in areas with low light, such as near the entrance of a building. In these conditions, it can be difficult for people to read a complex or ornate font. However, a simple font will be much easier to read, even in low light.

In addition, using an easy-to-read font will help to ensure that your backlit sign is legible from a distance. This is important because people often need to read backlit signs from a distance, such as walking or driving by. If your font is too complex or too small, people will not be able to read it from a distance.

4. Try a New Material

Source: bigimage.com.sg

There are many reasons you should use new material for creating backlit signs for marketing small businesses. The most obvious reason is that it can help you save money. Small businesses often have tight budgets, so using a new, more affordable material can help you stay within your budget.

Using a new material can also help you create a unique look for your business. If you’re looking for a way to stand out from the competition, using a new material for your signs can be significant. Finally, using a new material can also help you be more eco-friendly. Many businesses are looking for ways to be more environmentally conscious, and using a new, more sustainable material for your signs is a great way to do that.

5. Consider Your Target Audience

When marketing small businesses, one of the most important things to consider is your target audience. After all, you want to ensure that your marketing efforts reach the right people. Backlit signs are a great way to grab attention and get your message across, but only if they’re designed with your target audience in mind. That’s why it’s important to consider who you’re trying to reach when creating your backlit sign. Only then can you create a genuinely effective sign for marketing your small business.

6. Consider Your Budget

When marketing small businesses, it’s essential to consider your budget. While you may be tempted to skimp on your marketing budget, backlit signs are one area where you should take your time. Backlit signs are an effective way to market your business, and they can be affordable if you shop around.

There are a few things to remember when shopping for backlit signs. First, you’ll want to ensure that the sign is big enough to be seen from a distance. If you’re hung up on a tight budget, you may be tempted to go for a smaller sign, but this could be a wasted investment. Second, you’ll want to choose a durable and weather-resistant sign. This is especially important if you live in an area with harsh weather conditions.

7. Use Dominant Images To Tell Your Story

Source: frontsigns.com

Using dominant images is the way to go when you want to impact your marketing significantly. A dominant image takes up a large portion of the space, which is usually the first thing people notice.

Dominant images are especially effective when trying to tell a story with your marketing. They can help people understand your message quickly and easily, and they can also grab people’s attention and get them to take notice of your business.


In conclusion, backlit signage is an effective marketing tool for small businesses. It is eye-catching, visible, and can be customized to fit your business’s branding. To get started with backlit signage, consider what type of sign best suits your business’s needs and budget. Then, work with a professional sign company to design and install your sign.