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Content Revenue
Tie Marketing Content to Revenue

Sharon Little is an outstanding resource for sales and marketing leaders. She’s research director for sales enablement strategies at SiriusDecisions. You really must follow her work if you care about the effectiveness of your sales organization.Two weeks ago she posted a new piece on her...

January 2016 – Month In Review

We have gathered some of the month's most interesting and relevant pieces on sales enablement. Read these articles to learn more about the most recent trends and hot topics in the sales enablement space. Sales Enablement with Content Marketing: 5 Strategies for Success - Kathryn Hawkins Content...

8 Mistakes B2B Marketers Make (& What to do About It)
8 Mistakes B2B Marketers Make (& What to do About It)

The B2B landscape can be complex, difficult to navigate, and extremely competitive. Marketers encounter these challenges, among others on a daily basis.Challenge: We no longer follow a linear sales model (i.e. a straight line from ‘awareness’ to ‘purchase’). Today, prospects can inbound at any stage...

8 Lessons B2B Marketers Can Learn From BuzzFeed
KnowledgeTree’s 2015 Win / Win

A "Who's Who List" of Customers achieve stunning ROI while KT shatters Q4 sales records.KnowledgeTree’s Prescriptive Sales Enablement Solution Generates Explosive Adoption and Impressive Returns for Customers in 2015KnowledgeTree, the leading sales enablement solution for content assets, today announced another record-setting performance. The company...

Social Selling for the Modern Sales Professional
Social Selling for the Modern Sales Professional

The social selling revolution is upon us. And as the B2B landscape evolves, strategies need to adapt accordingly. The social selling approach has been bouncing around the sales space for a while now, but what does it really mean?In short, social selling refers to placing...