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content performance
3 Simple Approaches to Improve Content Performance

Remember the days when the marketing function was personified by Don Draper-esque creative types whose responsibilities were to deploy their imaginative genius to shape the perception and image of a brand? Well, those days are gone. Sure, that’s still part of marketing’s role. In fact, with the...

Content Marketing Gaps
Can You Identify Your Company’s Content Marketing Gaps?

When MarketingProfs and the Content Marketing Institute released its “B2B Content Marketing: 2014 Budgets, Benchmarks, and Trends” report, the survey revealed an incredible – if not totally unsurprising – statistic: Currently, more than 93 percent of B2B companies are using content marketing. A recent eMarketer...

Sales Enablement with Content — What Our Customers Say

We love our customers. And we love what KnowledgeTree does for our customers too. It helps sales teams sell more effectively. How? By getting the right marketing and sales enablement content into sales people's hands. It's fast to set-up, delivers value in minutes, gives marketing visibility into...

sales enablement
Sales Enablement and Meeting in the Middle

Peter Ostrow and the team at Aberdeen always put together great research around Sales Enablement. A blog post from August 11 looks at an interesting take-away from some of his most recent research. It found that even at high performing companies, sales and marketing leadership...