June 2013

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Content Selling and Sales Effectiveness

Effective Sales Engagements Include a Content Selling Approach

Content Selling is about getting marketing materials that resonate with prospects into their hands. And last week I started a blog series where I unpacked some of the key benefits of getting sales operations teams to take...

content selling
MediaPost: The Rise Of Content Selling

Content marketing has changed the ways that businesses sell to a B2B audience. In the process, marketing has learned how content builds awareness and accelerates customers though the sales funnel. Now, we are seeing a rapid increase in the trend of sales teams also relying...