November 2013

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Dreamforce
Dreamforce 2013 Social Highlights

Last week was Salesforce.com’s annual sales, marketing, and service homecoming: Dreamforce. The event attracts tens of thousands of attendees each year and continues to grow at a staggering pace. The massive Moscone Center can’t contain the volume of sessions, participants, and vendors. So, neighboring hotels...

Dreamforce
Highlights from Salesforce.com’s Dreamforce ‘13

From Social Selling to Content Selling, Dreamforce '13 has been very insightful. The long-awaited Dreamforce 2013 event kicked off in San Francisco and continues through Thursday. The show features keynotes from a wide range of A-list luminaries that includes Sheryl Sandberg of Facebook and Marissa Meyer of...

challenges
Top Challenges for Today’s Sales Pros

Webinar identifies the need for change and greater value creation If you’re an old pro at sales, you’re probably struggling to meet your quotas. Why? The sales landscape is changing so quickly, and old techniques and tools simply aren’t working anymore.Famed management author, Tom Peters, once...

content selling
A Salesperson’s Life Before and After Content Selling

Careers in technology sales are very enjoyable, rewarding and challenging. Sales and marketing leadership must recognize the challenges experienced by their revenue generating colleagues. Major shifts in buyer behavior have led to customers gaining more control over the sales process than ever before. This is...

content selling
2014 Marketing Budgets Focus On Content Selling

Make Content Selling Part of your Marketing Strategy for 2014 I always enjoy diving into Matt Heinz’s blog.  He has great insights and helpful lists on marketing and sales approaches for B2B companies.  So this morning when LinkedIn recommended his latest blog post “Six marketing focus areas...