March 2014

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marketing message
3 Tips to Keep Your Sales Team on Message

In today’s Web-driven world, very few salespeople spend the bulk of their time actually in front customers anymore. Instead, they generally engage with buyers through virtual mediums — conference calls, email, social media, blogs, webinars, and myriad other online channels. Sure, some sales folks still play...

marketing priorities
The Top 1 and 2 Marketing Priorities for 2014

ITSMA is one of the leading analyst firms focused on marketing departments.  Each year they publish an outstanding piece of research that looks at the marketing priorities of technology and consulting companies.  The data is exceptionally rich and helps marketing teams understand where their peers...

Content is King, and Context Rules!

I’ve started to read more from John Hall, CEO of Influence & Co. John is a great thinker on content marketing and influence marketing. A piece he wrote on LinkedIn was especially compelling -- both for its content and for the reactions that it provoked.In...