September 2014

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email templates
Email Templates: Boost Sales by Controlling Messages

Marketing content helps sales communicate your value efficiently. It’s a sales enablement powerhouse because it’s standardized, shareable, and clearly influences sales. But those great case studies and videos can fail if you’re missing a key element.How do sales people share content with prospects? Email.How do sales...

sales enablement
Filling the #1 Sales Enablement Gap

Sales Benchmark Index is one of my favorite sources for sales and marketing insight. A post Daniel Korten wrote last month is a helpful one. It looks back on the rise of Sales Enablement in 2014. And it looks forward to see how you can...

content performance
3 Simple Approaches to Improve Content Performance

Remember the days when the marketing function was personified by Don Draper-esque creative types whose responsibilities were to deploy their imaginative genius to shape the perception and image of a brand? Well, those days are gone.Sure, that’s still part of marketing’s role. In fact, with the...

Content Marketing Gaps
Can You Identify Your Company’s Content Marketing Gaps?

When MarketingProfs and the Content Marketing Institute released its “B2B Content Marketing: 2014 Budgets, Benchmarks, and Trends” report, the survey revealed an incredible – if not totally unsurprising – statistic: Currently, more than 93 percent of B2B companies are using content marketing. A recent eMarketer...