November 2014

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Sales Enablement Plan
Your 2015 Sales Enablement Plan

2015 is the year of Sales Enablement! What is Sales Enablement? It's a set of processes that equip your sales team with best practice tools and content that help them sell more.   Download your copy here. Why is Sales Enablement Important? Sales organizations with multiple products, geographies, personas, and industries recognize...

Sales Success
The Biggest Inhibitor of Sales Success in 2014

If you don’t already read Tamara Schenk’s Sales Enablement blog, definitely do yourself a favor and take a look. She always has informative and often challenging information to read to help boost the effectiveness of your sales team. A post from Tamara on LinkedIn Pulse today...

Lead to Revenue
2 Ways to Re-Think “Lead to Revenue”

In 2010 Forrester coined the term “Lead to Revenue”. It was a fresh take on a stale problem: the sales and marketing divide. It encouraged go-to-market leaders to look at their funnels differently. That is, to see sales and marketing as partners with revenue as...

content marketing
Content Marketing, Meet Sales Enablement

VentureBeat published a terrific piece this morning. It asks whether Content Marketing has reached peak efficiency for its adopters. Why? With so much content being published it is difficult for individual content pieces to stand out and attract attention. The article contrasts this with the results from...