August 2015

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Crowdsourcing Content
5 Reasons for Crowdsourcing Content

Let's start with the obvious. Marketers need content. In fact, an Adobe study found that content marketing is the #1 priority for B2B marketers. Although 83% of B2B organizations regularly use content, 58% of them struggle to create good collateral. The challenge is not in...

just in time sales training
“Just in Time” Sales Training

When your sales team is equipped to communicate value, answer competitive threats, and build compelling business cases, they can win more deals. And one of the most effective ways to do that is with sales training delivered via your Learning Management System.By giving sales teams...

The Internet of Things for B2B Marketers
The Internet of Things for B2B Marketers

We engage with the Internet of Things (IoT) on a daily basis, often without even realizing it. Wearable technology tracks your fitness goals. Parents can monitor their baby’s breathing, temperature, and activity through their smartphones. Smart thermostats use real-time data to reduce your energy usage....

What Do Today’s B2B Buyers Want?
What Do Today’s B2B Buyers Want?

The B2B selling space is evolving, funnel dynamics are shifting, and buyers are becoming better informed. Perhaps the most significant change is the shift in the balance of power in the B2B purchase process, from the vendor to the buyer, who is now in control. “The...

Predictive Analytics
Top Sales & Marketing Blog 2015

We’re excited to announce that we’ve been featured as one of the Top 50 Sales & Marketing Blogs by Top Sales World! Selection criteria included content quality, writing quality, the ability to educate or entertain, popularity, social media exposure, blog design, and frequency of posts.Top Sales...

Driving Marketing Success With Creative Content
Driving Marketing Success With Creative Content

Recent trends research by the Content Marketing Institute and Marketing Profs shows that 90% of B2B marketers consider content key to their marketing mix. According to a report by the Custom Content Council, “the number of CMOs who believe that content marketing is the future...