October 2016

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5 Essential Content Types for Sales Enablement
5 Essential Content Types for Sales Enablement

The true mark of a working sales enablement strategy is a sales force that constantly maintains meaningful conversations with prospects and customers. It doesn’t matter how many documents the sales enablement team puts out; the important thing is to provide the sales team with content...

Supercharging social selling
3 Power Plays for Supercharged Social Selling

You're invited! Register for the upcoming live webinar on Supercharging Social Selling, with experts from KnowledgeTree and Socedo, November 2 at 2 pm EDT.  The Humans of New York photo project, with 20 million followers online, is a phenomenally popular website that's part blog, part portraiture,...

Takeaways from MarTech 2016
What I Learned at Salesforce’s Dreamforce

Three years ago (has it already been three years?) Salesforce bought marketing software vendor ExactTarget. That acquisition included not only ExactTarget’s massive customer base and technology, but also the value of marketing automation vendor Pardot, which ExactTarget had itself recently acquired.Shortly afterward, the questions were...

The 5 Ws of Sales and Marketing Alignment — A Recap of the ZoomInfo Panel
True Predictive Sales Enablement Content

B2B buyers are overwhelmed. Every day they’re bombarded with prospecting emails, calls, and social media messages. And most of these interruptions add no value at all. So it’s no wonder that prospects are tuning out. Excluding any improvements to process, tooling, or messaging, just ask...