January 2017

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Why Sales Operations is Marketing's BFF
Why Sales Operations is Marketing’s BFF

If there’s been one overarching trend in marketing in the last decade it’s been around metrics. The more that you can measure the success (and failures) of your email campaigns, the more effective they become. The more you measure the success of your content, the...

4 Ways to Boost Revenue
4 Ways Marketers Can Measurably Boost Revenue

Download the infographic, "6 Reasons Sales Isn’t Using Your Marketing Content." Do we really still view marketing as a cost center any more? I believe that is an attitude of the past. That's why I was really keen to explore this new article by McKinsey &...

KiteDesk for KnowledgeTree: Nothing Works Without a Compelling Story
Sales Coaching Reality Check

Update: A quick update. Yesterday I had the pleasure of chatting with our great panelists for this sales coaching webinar. There was some fantastic input from the speakers, who've clearly thought and worked deeply in this space. Below is a video review of the webinar....

ABE Aligns Sales & Marketing at Last - Knowledge Tree
Do You Have Enough Case Studies?

Think of how your prospects work. They are not necessarily thinking about your solution every day and every moment. They are working on their 10 other priorities — every other challenge that they are currently trying to address. And that’s not to mention the fires...

KnowledgeTree Announces Sean O’Leary as its New CEO

Sales and Marketing Technology Leader Set to Capitalize on 2016 Momentum KnowledgeTree, a leading provider of sales enablement technology, today announced Sean O’Leary as its new CEO. For 25 years, Mr. O’Leary has built hyper-growth sales and marketing machines at the world’s most innovative technology companies. Now he...