April 2017

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Marketing Barriers
4 Barriers Marketing Leaders Should Tear Down

Do marketers divide their jobs up in black and white terms to make all the complexities a little easier?Yes, says University of Oxford marketing professor Andrew Stephen in this recent article in Forbes. He calls them 'false dichotomies of marketing.' Some examples he gives are...

Top 8 Free Sales Productivity Resources
Top 8 Free Sales Productivity Resources

Sales productivity means maximizing sales results while minimizing the resources expended, such as cost, effort, and time. Making even a small change in sales productivity can have direct and significant impacts on the bottom line. And the 20/60/20 rule says that about 20% of your...

Account-based Marketing for Dummies Book Review
Outbound Sales Best Practices eBook

 Click here to access the eBook. Sales and marketing professionals are often drawn to new best practices to drive revenue. No surprise here — everyone wants an extra edge and if there’s some new approach, you might want to check it for value.That was the case with...

5 Ways B2B Sales Reps Should be Using Social Selling
5 Ways B2B Sales Reps Should be Using Social Selling

In today’s increasingly connected world, it’s more important than ever for sales reps to adapt to the evolving B2B environment. Buyers are more connected, more informed, and more susceptible to peer influence on their purchase decisions.The power of social media can help sales forces relate...

What to Look for at Marketo Summit
What to Look for at Marketo Summit 2017

Last year’s Marketo Summit was terrific. I can’t remember the last time that I was able to meet so many talented, enthusiastic marketers in one place. The Summit is back in San Francisco this year after a successful run in Las Vegas. As a Marketo...

March 2017 – Month in Review

In case you missed it, we compiled some of the best sales enablement articles from March. Check out these articles to learn more about recent trends and hot topics in the sales enablement space. Sales Leadership Exchange 2017 Insights: The Evolution of Sales Enablement - Peter Zink In...