May 2017

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Marketing Mix Content
How to Plan Your Marketing Mix Content

Price, product, placement, and promotion are the "four Ps" of marketing. Known as the basic marketing mix, these four guidelines help marketers get a start when they build plans, campaigns, budgets, and messaging.How often do you apply the "four Ps" to content marketing? Take a...

Predicting Which Messages Drive Sales
Predictive Sales Content Wins

Sales people are in a constant dialog with prospects. Each conversation, email, and in-person meeting should be an attempt to strengthen the case to move forward. But prospects aren’t buying a solution in a vacuum. They are struggling to balance the promise of the value...

Sales EQ by Jeb Blount
Book Review: Sales EQ by Jeb Blount

For a self-evaluation for high-performing sales reps, download the checklist, "The Habits of Highly Successful Sales Reps." Was your last purchase a logical one, or an emotional one? You might want to believe it was logical. But in Sales EQ by Jeb Blount, he would tell you it’s...

5 Strategies to Drive Sales Productivity
5 Strategies to Drive Sales Productivity

Almost every company struggles with sales productivity, and this problem is only exacerbated by the rising pressure to meet or exceed increasing revenue targets. Organizations are growing their sales teams and chasing more aggressive sales goals, but they aren’t scaling their processes, best practices, and...

Top 7 Resources To Get Marketing Content Used
Top 7 Resources To Get Marketing Content Used

Is sales your #1 champion of marketing content? If not, your sales teams might not be adding the necessary value to their buyers.  Marketing content is only effective when it is getting used by your sales team. It's now important that marketers develop content that...

KnowledgeTree is a 2017 Smart Selling Tools "Top Sales Tool"
KnowledgeTree: Named as Top Sales Tool of 2017

KnowledgeTree is pleased to announce its 5th consecutive inclusion in the “Sales Enablement & Engagement” category of Smart Selling Tools’ "Top Sales Tools of 2017 Guide." This 2017 buyers guide is a top resource for B2B companies looking to explore new and upcoming sales trends as...

8 Mistakes B2B Marketers Make (& What to do About It)
Build Your Sales Enablement Plan

 Click here to access the eBook. Sales Enablement is not a nice to have action. It's imperative for every organization to implement — and now. That’s because it has a direct impact on the top line, driving faster onboarding of reps, larger deals, faster throughput of the...