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5 Hacks to Keep Sales Teams on Message
5 Hacks to Keep Sales Teams on Message

Buyers expect more from their sales people. They want information that helps them to run their business better. So, if you have reps that are messaging poorly, manufacturing their own messaging, or generally off best-practices, how can you expect them to get prospects’ attention?With that...

Marketing Barriers
4 Barriers Marketing Leaders Should Tear Down

Do marketers divide their jobs up in black and white terms to make all the complexities a little easier?Yes, says University of Oxford marketing professor Andrew Stephen in this recent article in Forbes. He calls them 'false dichotomies of marketing.' Some examples he gives are...

Top 8 Free Sales Productivity Resources
Top 8 Free Sales Productivity Resources

Sales productivity means maximizing sales results while minimizing the resources expended, such as cost, effort, and time. Making even a small change in sales productivity can have direct and significant impacts on the bottom line. And the 20/60/20 rule says that about 20% of your...

Account-based Marketing for Dummies Book Review
Outbound Sales Best Practices eBook

 Click here to access the eBook. Sales and marketing professionals are often drawn to new best practices to drive revenue. No surprise here — everyone wants an extra edge and if there’s some new approach, you might want to check it for value.That was the case with...

5 Ways B2B Sales Reps Should be Using Social Selling
5 Ways B2B Sales Reps Should be Using Social Selling

In today’s increasingly connected world, it’s more important than ever for sales reps to adapt to the evolving B2B environment. Buyers are more connected, more informed, and more susceptible to peer influence on their purchase decisions.The power of social media can help sales forces relate...

What to Look for at Marketo Summit
What to Look for at Marketo Summit 2017

Last year’s Marketo Summit was terrific. I can’t remember the last time that I was able to meet so many talented, enthusiastic marketers in one place. The Summit is back in San Francisco this year after a successful run in Las Vegas. As a Marketo...