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11 B2B Marketing Trends for 2016
11 B2B Marketing Trends for 2016

As marketers, we always look ahead to “What’s hot?” or “What’s the next best thing?”. These questions become more pressing as the year winds down. According to a recent SalesForce survey of over 5,000 marketers, the greatest challenge that they face is “how to keep up...

How to Boost Sales Productivity Through Q4
How to Boost Sales Productivity Through Q4

Q4 is a precarious time for productivity. The chaos of the holidays combined with the end-of-year crunch means competing priorities for employees and plenty of opportunities for performance to slip. As Fast Company says, “The season is rife with distractions in and outside work, where...

How to Conduct a Marketing Content Audit
How to Conduct a Marketing Content Audit

According to a report by the Custom Content Council, “The number of CMOs who believe that content marketing is the future of their world has nearly doubled in the last five years”. Clearly, marketers have recognized the importance of content in their marketing strategy and...

Linking Into Sales: An Interview With Peter Mollins about sales content
Linking Into Sales: An Interview With Peter Mollins

Last week I had the chance to join Martin Brossman and Greg Hyer from Linking Into Sales, as well as Elyse Archer, for a conversation on predictive sales enablement technologies and the use of sales content throughout the purchase process. We discussed a number of the pains that sales has...

Q4 Success Strategies for Sales
Q4 Success Strategies for Sales

Many sales reps have a love-hate relationship with Q4, where high risks meets high reward in hitting those last minute quotas. With the holidays right around the corner, there is more chaos, less time, and greater pressure to finish the year strong. But ‘end of...

The Best B2B Marketing Metric
The Best B2B Marketing Metric

After determining product market fit and building the team, the toughest decisions in B2B marketing are about where to spend your money. Today’s marketers don’t rely on gut-checks to select programs; they look to metrics and data to guide their choices. But what marketing metric helps...

Predicting What Your Sales Team Should Do Next
Predicting What Your Sales Team Should Do Next

This article has been previously posted, but it's just as - if not even more - relevant now!Predictive Lifecycle In the past decade the B2B buyer has radically changed. Increased access to information has given buyers more power to control the sales process. At the same...

7 Signs You Need a Sales Enablement Solution
7 Signs You Need a Sales Enablement Solution

In today’s competitive business environment, sales organizations are increasingly chasing more aggressive goals with greater pressure to overachieve. But only 1/3 of sales reps meet or exceed quota, and only 10% are consistently high-performing. What can a company do to increase performance and see bottom-line...