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Is the Customer Always Right?
Is the Customer Always Right?

You’ve probably heard it time and time again: “The customer is always right”. It becomes ingrained in corporate culture, touted by leadership as evidence of their organization’s high customer service standards, and even a fallback for dissatisfied buyers. But abiding by this age-old phrase can...

The Importance of Marketing and Sales Communication
The Importance of Marketing and Sales Communication

The tension, and sometimes even resentment, between sales and marketing teams is notorious. The silo mentality, where departments operate as individual units, is increasingly an issue in the B2B selling space. Forrester data shows that only 8% of B2B companies have tight sales and marketing...

4 Ways Sales Can Use Content in Their Social Selling
4 Ways Sales Can Use Content in Their Social Selling

Over the past several years, we have seen a significant rise in the importance of digital channels in the sales process. In today’s increasingly connected world, prospects and customers are just a click away. Modern companies must adapt their sales strategies to attract and satisfy...

Sales using marketing content
Just a Second: When is Marketing Content Used by Sales?

Download the infographic, What Content Do Sales People Need? 54,578 Google searches, 2.5 million emails, 7,229 Tweets -That's what happens in one second on the internet (according to internetlivestats.com).Some of this mind-boggling volume is your prospective customers. They are searching for solutions like yours on Google,...

may
May 2016 – Month in Review

We have gathered some of the month's most interesting and relevant pieces on sales enablement. Read these articles to learn more about recent trends and hot topics in the sales enablement space. How to Measure Your Sales Enablement Success - Aaron Riddle The sales enablement field is...

7 Steps to Boost Sales Enablement Adoption
7 Steps to Boost Sales Enablement Adoption

The roles and functions of the B2B sales team have changed quite a bit in just the past decade. One of the greatest contributors to these advances is the integration of technology throughout the sales process. Equipping reps with the right tools is essential to...

KnowledgeTree Blog: How to Create Great Content Part 2
How to Create Great Content Part 2

Content plays a vital role in advancing deals. Sales people use content to convince and convert early stage prospects. And they use these materials to build business cases that lead to closed won opportunities. But are you producing the kinds of materials that sales teams...