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Month in Review
September 2016 – Month in Review

Don’t miss out on these new topics and trends! We found some of the best sales enablement and marketing articles from September – check them out below. Facts Tell, But Stories Sell: The Power of Narrative-Driven Marketing - Alex Hisaka Offering a refresher on what questions to...

What Makes a Super Sales Manager?
What Makes a Super Sales Manager?

Sales managers are in a challenging role and are often juggling multiple priorities. They have to direct their teams and coach and support their reps, as well as report to and manage expectations from more senior leadership and work towards hitting organizational objectives.Do you know...

Guest Post by SalesLoft: Why The Market for Sales Technology Has Exploded
Why the Market for Sales Technology Has Exploded

If you’ve been following the sales industry for more than several years, you’ve probably noticed the recent boom in sales-related technology and SaaS organizations. New ones seem to be sprouting up every day!Staying on top of the game requires continuous improvement. For sales teams, this means a world of...

ABE Aligns Sales & Marketing at Last - Knowledge Tree
ABE is Aligning Sales & Marketing Teams At Last

ABM, or account based marketing, is becoming the new standard for complex B2B sales cycles, but not enough people are asking the question: Why is it called “account-based marketing?” The companies that have had success have really positioned ABM as a strategic business initiative rather than...

Inside the Mind of the B2B Buyer
A Look Inside the B2B Buyer’s Mind for Marketing and Sales

[caption id="attachment_12789" align="alignright" width="200"] Download the infographic[/caption]Download the infographic, "Inside the Mind of the B2B Buyer." Reaching the right B2B buyer takes a great deal of effort from marketing and sales. What’s on the mind of the person who ultimately makes the decision to purchase a...