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Attending MarTech? Themes to Watch For

MarTech is one of the conferences of the year for technology-enabled marketers. And no wonder. The space is white hot, and the sessions are well known for combining vision and practical advice. Plus, the cachet of Scott Brinker adds an extra level.So, what should you...

Do Your B2B Sales Prospects have FOMO?
Do Your Sales Prospects have FOMO?

Today's B2B buyers have more choices and possibilities than ever before, and the Internet and all of the information online ensures buyers are even more educated. But the downside to having so many options is that buyers often worry about whether they are making the...

February Month in Review
February 2016 – Month In Review

We have gathered some of the month's most interesting and relevant pieces on sales enablement. Read these articles to learn more about the most recent trends and hot topics in the sales enablement space. Getting Clarity on Sales Enablement - Tamara Schenk Sales enablement is becoming more...

Marketers and technology - new report and findings for CMS and portal
How to Increase Content Use with a Sales Portal

Much like a beachcomber finding the sand too hot but the water too cold, B2B marketers are running headlong towards technology - but finding it difficult to handle. New research from Forrester shows that some of the pillars of marketing technology are starting to crack.While...