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Using Sales Enablement to Keep Up with Customers
Using Sales Enablement to Keep Up with Customers

The B2B selling space – and along with it, buyer needs – is always evolving. Customer priorities are shifting, and the balance of power has transferred from the vendor to the buyer, who now holds control in the buying process.On the customer side, SAP research found...

Book review - Hacking Marketing, MarTec - Scott Brinker
The Sales Driven CMO

This week I had the good luck to be added to B2B Marketing's blog roll. I'll be using the series of posts to look at how the modern CMO can address her changing role. No longer are various strategies like content marketing, digital marketing, or...

Sales coaching and training best practices
Modern Sales Coaching and Training within Sales Enablement

Download the ebook "How to Create a Culture of Sales Enablement" from KnowledgeTree and RingDNA on sales enablement best practices, including real-world ideas from top B2B sales leaders here.  How would you define your sales coaching and training programs at your organization? Here are working definitions,...

KiteDesk for KnowledgeTree: Nothing Works Without a Compelling Story
Nothing Works Without a Compelling Story

Stories are how humans learn to understand their place in the world and the meanings behind events. A story offers people a sense of belonging and helps them more firmly establish their identities. For centuries, overarching traditional narratives shaped people’s identities around their geographic location,...

KiteDesk for KnowledgeTree: Nothing Works Without a Compelling Story
Nothing Works Without a Compelling Story

Stories are how humans learn to understand their place in the world and the meanings behind events. A story offers people a sense of belonging and helps them more firmly establish their identities. For centuries, overarching traditional narratives shaped people’s identities around their geographic location,...