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Forrester Sales Enablement Summit Recap
Forrester Sales Enablement Summit: Day 1 Recap

Forrester’s Sales Enablement Conference is a major tent-pole in the year. It brings together leaders in marketing, sales enablement, and sales leadership to discuss tools and processes that increase sales effectiveness. There’s always excellent sales data from Forrester’s sales enablement survey that leads to some interesting...

Sales Enablement: Growth Market or Hype Bubble?
Sales Enablement: Growth Market or Hype Bubble?

There is no doubt that interest in sales enablement has increased over the past couple years, but is it a passing trend or an enduring business strategy? If you had Googled the term ‘sales enablement’ in 2000, you would have found about a dozen results. Search...

Push Winning Content from SharePoint to Sales Teams
Push Winning Content from SharePoint to Sales Teams

Marketing and sales enablement content is a critical part of any sales engagement. So it’s vital that your sales team can quickly access it. That’s why you've invested in a portal or content library like SharePoint. To get the most out of your investment in SharePoint...

Forrester’s Sales Enablement Summit: What We Can Learn from the Agenda
Sales Enablement Technology: Build vs Buy

As the B2B sales cycle grows more sophisticated, sales enablement tools are quickly becoming an invaluable asset for business organizations. However, the timeless question of ‘build versus buy’ gets more complex as new options emerge and more factors come into play. Up to 95% of successful sales are influenced...

Top 4 Sales Enablement Trends for 2015
The Top 4 Sales Enablement Trends for 2015

Sales enablement is a powerful activity that is receiving more and more attention as companies strive to increase their revenue, and to do so at a faster pace. Nevertheless, there has been hesitation over whether this sales phenomenon is a hype bubble or a growth...

content to sales
Solved: Getting New Content to Sales Teams

If you’re in Marketing or Sales Enablement you’ve likely felt this pain. You’ve produced a great new white paper or updated your corporate presentation. Now you want to make sure that the sales team knows about these updated collateral pieces. How do you do it? Traditionally you’d send...

4 Keys to Sales Prospecting Success
4 Keys to Sales Prospecting Success

Sales prospecting is a vital part of most go-to-market strategies. It is especially critical in a challenger-based sales where it’s necessary to disrupt a buyer’s status quo. As a result, sales enablement efforts that make sales prospecting efficient can have a major impact. That’s why ZoomInfo...