Are Custom Enamel Pins Still an Effective Marketing Tool?

Are you on the task of creating an effective marketing strategy, and you don’t know where to start? Every professional out there will tell you that creating a marketing strategy encompasses a high number of different tools and approaches, that will help you create something good enough to promote your business both digitally and in real life.

We will all agree that promoting your business offline is still equally important. Remember, not all the people in the world use internet often, and not thinking about reaching out to them is a mistake. Also, there is a high number of tools and approaches you can undertake, which makes it hard for you to make the proper choice.

One of the approaches you can undertake is choosing custom enamel pins. It is an approach that used to be quite effective in the past, but we cannot help but notice that people don’t use it as much as they used to before. Today, we want to talk about this topic and see whether this is an effective marketing tool in this day and age, mainly by looking through the benefits.

1. They are Cost-Efficient


As is the case with every project out there, people who work on it need to come up with a budget before they can start working on it. At the same time, all marketers want to utilize an approach that will be both cheap and effective. If you’re in that position, then taking a look at custom enamel pins is the way to go.

Marketers who haven’t been able to use these before usually do not understand how impactful these can be when used properly. Also, they are cheaper than most of the marketing tools you can find out there. They look good, they stand out from the crowd, and best of all, they don’t require a lot of investment.

If you have some leftover budget, and you don’t know where to spend it, we would recommend you take a look at these. When you try to calculate ROI, you will see that it is much higher than in 99% of other cases, and that’s why we believe this is one of the greatest strengths of this approach.

2. Indirect Advertising

Most people out there are not comfortable when ads are too noisy and they attract too much attention. People don’t want to be disturbed by these things and will only take a look at something when they are interested in it. We mean, this is a common fact, but it looks like this rule is widely avoided by most marketers out there.

One of the main benefits of using custom enamel pins is that are more indirect advertising than one that directly promotes certain products or services. People who wear them will not need to do anything to promote the products or services. Instead, potential clients will notice them since they are noticeable and they stand out from the background.

If you don’t have anyone who you can hire to wear these, then think about handing them to people in the busiest parts of your town. That way, you will have the option of promoting your business, without attracting too much attention, which is a plus in this day and age, and people will appreciate it.

3. Business Identification


Every business owner out there has attended at least one conference in the last couple of years. Being surrounded by many competitors in one place makes it pretty hard to stand out from the crowd, don’t you agree? Also, this is a great way for you to promote your business as much as possible.

Therefore, you shouldn’t miss out on this chance, and using custom enamel pins is a great way to do it. In these conferences, you can use them as a business identification, which means that all the people around you will be aware of your brand, and understand what line of work you are in.

Not only that this is a great way to identify yourself, but it needs to be said that this is a great way for creating a positive image for your business. As you know, building a good image is quite complex and it can be ruined in a couple of seconds. Therefore, you should maintain it as much as possible, and using custom enamel pins for identification is one of the ways to do it.

4. Using them with Other Elements

Creating the marketing strategy is, as we’ve said, pretty complex work. You need to think about a plethora of things, from the smallest of details to the most important ones. Also, we would like to say that having things you can pair with many more items out there is a great way for you to compile your strategy.

Using custom enamel pins is a great way for you to combine them with a high number of other similar items. By doing so, you will make a combination that will spread the word about your brand quite efficiently. You can be sure that using these will be a large chunk of the performance.

5. They are Easy to Make


The final thing we want to talk about is these being much easier to make than most of the other items you might use in your marketing campaign. You will not need to wait too long before you receive them at your address. Also, the process of customizing them will not take a lot of time off your hands.

Therefore, you don’t need to be too careful about time wasting. Also, you can find a lot of professionals out there who can provide you with this service. At the same time, you don’t need to worry too much about the quality since the level of quality is pretty much the same in all the businesses out there you will encounter.

The Verdict

Using custom enamel pins in your offline marketing strategy should be an absolute must. In this article of ours, we’ve provided you with enough evidence that they are still quite an effective marketing tool even in this day and age.