Boutique hotels are one of the fastest-growing segments in the hospitality industry. We provide our guests with a unique experience and personalized service that cannot be found in a regular hotel.
This hotel sector is gaining popularity as consumer travel choices shift toward unique, community-centric experiences. In 2016, 25% of new projects in the hotel market were boutique hotels. This trend continues today and is expected to continue. Read this article to find out some essential tips on how to design, develop, and operate boutique hotels.
How Are Boutique Hotels Different?
If you have a vision of starting a boutique hotel or enhancing the appeal of an existing property, this guide is for you. It covers everything from features and unique benefits to exceptional examples of what is possible in the industry.
However, to be truly successful, you must excel for other reasons. It should offer a unique experience while offering many amenities and services guests can find on the wider end of the city.
What Are The Features Of A Boutique Hotel?
Luxury travel is a different concept. With so many accommodations and destination options, it’s all about offering something innovative and unique. And the growing desire for more customized service and memorable experiences has put another type of stay in the spotlight.
For boutique hoteliers, opening a hotel is only the first step. Mexico Boutique hotels are often distinguished by their elegance and size. Certain companies manage, operate, and design hotels other than the place’s owners.
The real challenge is to deliver a truly unparalleled guest experience that travelers will rave about months later. A lot of effort goes into creating a business plan that makes your hotel competitive and stands out amongst many options. Below mentioned are some of the exclusive features of a Boutique Hotel.
1. Compact Size
These hotels usually have a more individual and intimate feel than the larger chain hotels. Most hotels have a small number of rooms and fall into the superior or luxury hotel category. Some unique features of the boutique concept in the hotel market are its small size, unique setting, and brand identity.
The defining feature of boutique hotels is their size. These self-contained properties typically have less than 100 rooms. Smaller spaces allow for a more intimate experience and a higher level of customization than larger chain hotels.
2. Innovative Space
An integral part of most boutique hotel concepts is the innovative setting. This allows guests to stay in unique properties that make their stay even more special. A hotel location can also be an effective marketing tool to attract guests seeking a unique travel experience.
3. Brand Identity
A clear brand identity helps potential consumers comprehend the concept and how it differs from other properties available in the area. Many boutique hotel concepts integrate into the essence of their offers, such as creativity and community.
For example, it can serve locally sourced cuisine and be decorated by a renowned interior designer. Boutique hotels are typically owned and operated by independent or family hoteliers with personal taste and connection to the brand and overall consumer experience.
Incorporating an original story into your idea and infrastructure is another great strategy for strong branding. These different details make the whole experience a memorable stay for consumers like no other.
How To Get Started?
The prominent success factors for boutique hotels are budget and destination. Regarding travel destinations, one needs to look at states or cities that can attract a fairly different consumer segment, from conventional leisure travelers to business travelers.
The location and budget should go hand in hand because some of the money will go into the interiors and marketing of the hotel. The location should be near all the facilities like city attractions, grocery stores, etc. Guests enjoy comfort and convenience over residing in an exterior part of the city with no facilities.
Define The Purpose
Start by defining the purpose of the hotel. It can be for family or independent individuals. You can add additional amenities like offering a bar and pool. Also, the customization should be unique and personal to your own taste.
Spend Money Resourcefully
Don’t overspend; rather, try to utilize the money efficiently and divide its basis on the construction, interiors, marketing, and raw materials required. It’s important to make profits for the hotel business to last long. You can sit with an architect and your CA to use your money best.
The market only if you know what you are selling. Try contacting a company that provides services related to the operations and marketing of the boutique hotel. The number one driving factor that brings back the guests is the hotel’s service and amenities and the staff’s humility.
How To Make Your Hotel Successful?
An often overlooked factor of starting a small hotel is how you distribute your products and market yourself. The resort needs to be known as there needs to be an existing brand awareness of the big chains. Branding your resort and communicating your point and standard concerning big hotels grabs eyeballs.
The good news for many startups is that the internet has made this aspect of marketing much easier. Go for digital marketing, and list it on google and other third-party platforms to gain traction.
It all comes down to a boutique hotel’s return on investment. Boutiques can come up with unique customer service ideas and branding attributes, giving them an open space to thrive as independent entities.
Your customer service should also be on point because guests prefer a polite and comfortable staff rather than rude ones arguing on nitty gritty’s. If you’re ready to adjust a little for the consumer, a tip always follows along with a positive customer rating and word-of-mouth facility.
A boutique hotel doesn’t require a large investment and is compact. All you need to do is personalize the theme per your preference, build it on a budget, and set the right location. Further, provide amenities and good customer service. Operations can be handled easily by third-party companies available online or offline if the owner is not available to do on-ground activities.