Conference season is here, and with it comes the inevitable question: What should I do next? For some, the answer may be obvious: Develop an app! There are countless reasons why developing an app for your next conference makes sense. Here are just a few of them. Conference attendees can stay connected with what’s going on even when they’re not in the room. It can be a great way to promote your brand and connect with potential new customers. You can gather feedback from attendees and use that data to improve your conference experience in the future. Developing an app can be a fun challenge, so don’t be afraid to take on the task!
1. Saving on costs by eliminating paper and consolidating providers
A conference app can help reduce the amount of paper that is used during a meeting. This can help save on both the cost of printing materials and the cost of waste disposal.
It can allow participants to communicate with each other remotely, which can reduce travel costs by allowing participants to meet in person only when necessary.
More organized meetings – A conference app can help keep meetings more organized and efficient by providing attendees with schedules, agendas, and other information prior to the meeting. This can lead to less time wasted during the meeting and better decision-making.
2. Increasing exposure for sponsors and exhibitors
Your app can help promote the brands and products of your sponsors and exhibitors. Through interactive content, ads, and social media posts, your app can help drive awareness and interest in its products. In addition, by partnering with event organizers who already have an audience, you can make sure that attendees have access to all the information they need about participating in your event.
Creating an app allows you to connect with potential customers in a unique way. By providing valuable content on your app (such as event details, speaker bios, etc.), you can attract attention from people who might not normally see or hear about your conference. In addition, through features such as surveys or feedback tools, you can better understand customer needs and interests. This knowledge can then be used to create better products or services in the future.
3. Simplify information distribution
One of the best ways to increase engagement with attendees is to give them a way to participate actively, whether that’s through live chat, surveys, or voting on questions. Many conferences also offer rewards for users who complete various tasks or attend certain events, so developing an app can help you create an even more engaging experience for participants.
If you have a particularly large or engaged audience, developing an app will allow you to tap into their interest more directly and reach a larger number of people with your message. Plus, if there are specific issues or topics that interest attendees specifically, it can be helpful to include content related to those topics in your app.
4. Providing better problem-solving for attendees
Provide attendees with the information they need right when they need it. With an app, you can keep attendees up-to-date on the latest news and event details from the comfort of their own homes. This eliminates the need for them to search through multiple sources or line up in long lines at information booths.
5. Increase Exposure to Your Company
In order for your conference to be successful, you need to make sure that attendees know about it. This can be done through ticket sales, social media platforms, and even marketing collateral like business cards and brochures. Developing an app for your next conference can help you increase exposure by providing attendees with a way to stay up-to-date on the latest news and events, as well as connect with other attendees.
Creating an app also gives you the opportunity to build a community around your event. Whether you’re looking for feedback on upcoming events or just need someone to chat with while waiting in line, apps provide a great way to connect with potential customers and partners.
6. Reach More Customers
An app can help to reach a wider audience than traditional online content marketing methods, making it an ideal way to boost attendance and engagement rates. Plus, with the ability to distribute content directly to attendees’ devices, you can keep them engaged even when they’re not in the room.
Apps can generate new revenue streams for your business by enabling you to sell products and services directly to attendees. Plus, with the ability to track data and generate reports, you can identify areas of growth and make informed decisions about where to allocate future resources.
7. Improve Customer Retention
According to a study by Forrester Research, customer retention rates for B2B companies are 49 percent higher than for B2C companies. Reasons for this discrepancy include that B2B customers are more likely to engage with your company’s product or service on a deeper level and be more loyal.
Make it easy for customers to find the information they need. This means creating well-organized websites with easily navigable menus and search engines, as well as providing clear customer documentation and support materials.
Offer timely customer support. Be available to answer questions quickly and effectively, whether through phone or email. You’ll also want to keep track of the feedback you receive from customers so that you can address any problems before they become critical.
Keep your products updated and relevant. Customers will appreciate being kept up-to-date on new features and changes in the industry, as well as being offered incentives or discounts when they purchase new versions of your software or hardware products.
If you’re like most business owners, then you’re always looking for ways to improve your bottom line. Conference attendance is a great way to do just that, and by developing an app for your next conference, you can maximize the return on investment. Here we gathered 7 reasons why you need to develop an app for your next conference, we hope that this helped you with your plan for your next big event.