Predictive analytics are increasingly important to businesses as they become more scientific in their sales processes. Companies are collecting large amounts of data but aren’t always sure how to use this information. Predictive tools allow sales and marketing teams to apply historical data to future events to boost their efficiency, save time and money, and drive sales.

We have identified 40 predictive analytics tools and vendors to help your team boost sales and marketing productivity and efficiency. These tools are not ranked in order of importance or functionality.

There is an article discussing all possible tools you’ll need for sales enablement.

[24]7

Overview

[24]7 is a customer engagement platform that uses big data and predictive analytics to better understand customers and drive more sales.

Key Features

Use predictive analytics to anticipate customers’ needs
Create more satisfied customers with better real-time service
Engage customers through different channels and devices
Deliver accurate automated answers to customer questions

6Sense

Overview

6sense is a B2B predictive intelligence engine for sales and marketing that uncovers new prospects and scores existing prospects at every stage of the funnel.

Key Features

Find new contacts, prioritize known prospects, and gain insight into buying habits
Utilize time-sensitive data with a more profound predictive engine
Track prospects and close deals quickly
Shorten the sales cycle by providing insights for each account
Start sales conversations earlier with the right prospects
Build closed-loop reports to better align sales and marketing

Affinnova

Overview

Affinnova is a global marketing tech company that increases innovation and marketing success rates. Marketers can quickly identify which ideas and campaigns will perform best in the market.

Key Features

Import existing creative assets
Collaborate with team members to explore different approaches
Evaluate different alternatives with predictive algorithms
Predict which execution will perform best in the market

Alteryx

Overview

Alteryx is a data blending and advanced analytics software that provides predictive analytics in an intuitive workflow – no programming needed.

Key Features

Access and blend data from multiple sources
Unify prospect and customer data to create stronger relationships
Get rich business insights in hours, not weeks
Create a repeatable approach to analytics projects

Angoss

Overview

Angoss is a predictive analytics platform that helps businesses improve performance in risk, marketing, and sales.

Key Features

Predict the strongest leads and opportunities
Increase time to market with higher quality prospects
Attract new customers and increase loyalty
Optimize risk and reward decisions

Argus Insights

Overview

Argus Insights is a SaaS-based platform that provides its own custom analysis on the consumer market to determine market fit and optimize marketing plans.

Key Features

Track social conversation to understand what technologies are driving the market
Attain actionable insights into what trends are sparking interest
Track quality and reach of marketing content
Optimize client marketing plans

Birst

Overview

Birst is a global leader in cloud business intelligence and analytics. Birst’s platform analyzes data consistently for every business decision.

Key Features

Create a trusted and accurate forecast using historical data
Gain better insights into the pipeline to hit quota
Measure the return on marketing investments
Analyze which marketing channels have the highest conversion rates

Bluenose Analytics

Overview

Bluenose Analytics is a customer success platform that helps businesses with subscription-based models reduce churn and increase usage rates.

Key Features

Discover customers in danger of churning with an early warning system
Establish consistency and best practice in customer success with playbooks
Provide visibility and actionable insights for managers
Integrate data with marketing automation to increase adoption

Clari

Overview

Clari is a sales operations tool that uses data science to accelerate sales, increase efficiency, improve forecasting accuracy, and make sales teams more productive.

Key Features

Use predictive analytics to identify revenue-generating patterns
Offer pipeline visibility, insight, and control with forecast mangement
Deliver insights and next steps right to reps’ phones
Improve team communication by focusing on actions that matter now
Coach reps with data-driven tactics and help close deals faster

DataHug

Overview

Datahug is a sales software that uses data science to increase efficiency, improve predictability, and drive revenue.

Key Features

Get prescriptive guidance to close more deals
Forecast deals with more predictability
Update CRM records automatically
See which deals require the most attention

DataXu

Overview

DataXu is a media management platform that puts data to work in innovative ways in order to provide insights and solve challenges.

Key Features

Leverage data and analytics to increase sales efficiency and effectiveness
Turn data into insight, action, and ROI
Automate customer targeting and media optimization while customizing interactions
Understand customer behavior and engage them at every point of their journey

Domo

Overview

Domo is a business management solution that connects data from all sources and uncovers insights on all that data to drive better marketing decisions.

Key Features

Combine all data into one view
Create powerful visualizations
Collaborate around data
Make better decisions based on historical data

EngageClick

Overview

EngageClick is a human engagement platform that helps improve brand recall. EngageClick uses machine learning for retargeting, predictive targeting, and personalized advertising.

Key Features

Apply deep predictive analytics to anticipate future intent
Personalize advertisements to increase engagement
Predict which prospects are most likely to become customers
Learn the behavior of customers

EverString

Overview

EverString is a predictive analytics solution for sales and marketing that helps organizations to build pipeline and increase conversion rates.

Key Features

Identify and score new targets outside of the pipeline
Build pipeline with predictive demand generation
Score prospects to increase conversion rates
Connect with a more precise audience

Exacaster

Overview

Exacaster is a big data predictive analytics company that develops machine-learning algorithms to address key marketing and sales challenges.

Key Features

Execute multi-channel campaigns and measure their impact
Target which customers to up-sell
Predict which customers are most likely to churn
Maximize profits by optimizing prices

Fliptop

Overview

Fliptop is a full funnel predictive marketing platform that uses data science and predictive analytics to help businesses close more sales.

Key Features

Pinpoint best leads, accounts, and opportunities
Increase lead conversion rates and velocity
Identify which companies are most likely to buy
Forecast sales goals accurately
Focus on high quality leads

GoodData

Overview

GoodData is a business intelligence platform that delivers advanced analytics for businesses to create new revenue streams. GoodData’s strength is helping marketers understand their customers’ behaviors.

Key Features

Promote visual data with interactive dashboards
Provide best practice suggestions with guided analytics
Deliver predictive insights with accurate trends and forecasts
Implement quickly using the cloud-based platform

Hearsay Social

Overview

Hearsay Social helps B2B companies efficiently and successfully use social media to communicate with their customers and prospects. They are a leader in social risk and compliance solutions.

Key Features

Manage social and web presences from a single dashboard
Leverage predictive technology to identify opportunities in the market
Maintain compliance with government regulations and requirements
Receive coaching on best practices, support for technical issues, and training for key skills and knowledge

IBM

Overview

IBM’s predictive analytics platform goes from guesswork to prediction by analyzing trends, patterns, and relationships and applying those insights to predict future events.

Key Features

Predict which customers are most likely to churn
Engage with customers at the right time
Save time and create more accurate models
Identify high value customers to target
Discover new opportunities and decrease risk

Infer

Overview

Infer uses predictive scoring to model data sets that will identify your best potential customers. Amplify sales and marketing effectiveness with proven data science using internal information and external market signals.

Key Features

Integrate with CRM and marketing automation applications
Integrate seamlessly into existing workflows
Run smarter marketing campaigns with the ability to predict performance and make real-time adjustments
Prioritize leads for sales teams

InsideSales.com

Overview

InsideSales.com is a sales acceleration platform based on predictive and prescriptive analytics that drives revenue growth through an optimized sales experience.

Key Features

Predict who will be a successful sales rep before hiring
Assign scores to leads most likely to close
Forecast using historical data for more accuracy
Know who to reach out to and when

KnowledgeTree

Overview

KnowledgeTree is a sales enablement and predictive analytics tool that uses data science to predict winning content that boosts sales productivity, to equip reps with best practices tools that accelerate sales, and to determine what content most effectively advances deals.

Key Features

Match content to any sales situation – by industry, persona, stage, and more
Gain insight into what content most effectively advances prospects
Use real-time data to predict which content wins deals
Proactively push winning content to sales teams

Lattice Engines

Overview

Lattice develops data-driven applications that predict buying patterns such as who will buy and when. Lattice’s applications combine buying signals to drive predictable sales and marketing performance, resulting in increased conversion rates and accelerated revenue growth.

Key Features

Identify lucrative leads, accounts, and customers
Form a complete picture of prospects and customers with the integration of internal and external data
Maintain and grow existing customer relationships
Prioritize revenue opportunities
Use predictive lead scoring to optimize the top of the funnel

Leadspace

Overview

Leadspace is a predictive analytics lead generation platform that combines extensive data to identify and score which companies are most likely to buy.

Key Features

Score prospects and companies according to an ideal customer profile
Predict what a lead wants and what they are going to do next
Reinvigorate cold accounts
Identify top targets without the guesswork

Marketo

Overview

Marketo is a digital marketing software that helps marketing teams understand audiences, engage leads, and measure the impact of marketing.

Key Features

Score leads based on an ideal customer profile
Engage leads by guiding them along the right marketing track
Drive conversions using A/B testing
Track visitors to a website and uncover what content works best for prospects

MarketShare

Overview

MarketShare is an advanced marketing analytics company that allows businesses to grow via marketing optimization.

Key Features

See the real value of each interaction with customers
Learn what truly drives demand of technology
Compare strategies to competitors
Optimize pricing in real-time to see maximum profit

Mintigo

Overview

Mintigo is a predictive marketing platform that enables insight-driven customer engagement to shorten the sales cycle and increase revenue.

Key Features

Find new markets based on an ideal customer profile
Identify which leads are most likely to buy
Know which customers are likely to cross-sell or up-sell
Re-engage with leads who have gone cold

MobileROI

Overview

MobileROI is a mobile relationship marketing platform that helps companies optimize and strengthen customer relationships.

Key Features

Segment customers by behavior, interest, need, and demographics
Personalize interactions and increase engagement
Predict customer behavior, campaign performance, and business impact
Automate engagement in real-time
Analyze opportunities and threats in a single dashboard

Nanigans

Overview

Nanigans is an advertising automation SaaS solution that features multichannel programmatic media buying, predictive revenue optimization, and real-time business intelligence.

Key Features

Expand customer base by advertising across digital channels
Drive ROI with predictive pricing and value using optimization algorithms
Analyze and take action on real-time and historical data
Automate workflow to save time and maximize efficiency

Opera Solutions

Overview

Opera Solutions extracts predictive intelligence from big data and turns it into insights and recommendations to help companies make smarter decisions.

Key Features

Compile rich data from a variety of sources
Deliver timely and relevant offers to strengthen customer relationships
Reduce churn and strengthen long-term loyalty
Improve conversion rates

Parse.ly

Overview

Parse.ly provides digital publishers with audience insights to better understand how readers respond to content.

Key Features

Show readers recommended content that they are likely to read
Understand what content draws the most visitors
Grow and engage a loyal audience
Create new business opportunities

Pentaho

Overview

Pentaho is a data integration and business analytics company that can power analytics in any environment.

Key Features

Access, manage, and blend data from any source
Turn data into insights and make better decisions
Accelerate big data value with an integrated solution
Visualize data and key performance indicators

Radius Intelligence

Overview

Radius Intelligence is a cloud-based marketing intelligence platform that uses data science to empower marketers to better understand customers and use those insights to grow the business.

Key Features

Connect directly to CRM
Identify where success has come from historically
Analyze and profile existing customers to surface new prospects
Use real-time insights to make data-driven prospecting decisions
Instantly create meaningful customer segments

Salesfusion

Overview

Salesfusion is a marketing automation platform that specializes in automating the lead to revenue process by attracting, engaging, prioritizing, converting, and retaining.

Key Features

Nurture relationships to grow revenue
Align sales and marketing to bridge the communication gap
Predict leads readiness to buy scoring and directing them to sales
Track ROI of marketing efforts and impact of conversion rates
Know which content buyers use before they purchase and what interests them afterwards

SalesPredict

Overview

SalesPredict delivers predictive lead scores and insights that help organizations target prospects more effectively, prioritize outbound marketing, and boost conversion rates through the customer lifecycle. They leverage the power of data science to uncover hot prospects within your CRM and recommend which leads are most likely to close (and why), accelerating the sales cycle.

Key Features

Use predictive lead scoring and offer insight into the factors behind them
Prioritize sales efforts by who is most likely to buy
Align marketing and sales to eliminate debate over what’s “qualified”
Boost conversion rates throughout the sales cycle

SalesWings

Overview

SalesWings is a predictive sales tool that sends alerts to notify reps when a prospect is ready to buy, increasing sales productivity and effectiveness.

Key Features

Integrate with existing tools to streamline the sales process
Use lead scoring to track and manage prospects
Better focus efforts by identifying opportunities that are most likely to close

SAP

Overview

SAP’s customer engagement solutions strive to close the gap between traditional CRM technology and empowered customers who want to control their own journeys.

Key Features

Boost loyalty with location-based marketing
Integrate e-commerce, m-commerce, and social shopping into an omni-channel experience
Use powerful analytics to gain the insight you need to target personalized content and move customers along the buying journey
Monitor and manage communications in real-time
Collaborate effectively with workflow rules and management
Execute multi-channel marketing campaigns and track success via campaign dashboards

SAS

Overview

SAS is a global leader in advanced analytics that is infused with innovative and cutting-edge algorithms that can help solve even the most difficult problems.

Key Features

Generate trustworthy forecasts quickly and automatically
Understand which business decisions will get the best results
Get answers and insights faster than ever before
Interact with data quickly and intuitively
Gain access to hundreds of statistical analyses methods

Swrve

Overview

Swrve is a mobile marketing automation platform focused on orchestrating, personalizing and optimizing every step of the relationship between a consumer and a company.

Key Features

Track billions of events to see a complete picture of customers
Deliver campaigns that drive success
Assess marketing campaigns with A/B testing
Target customers based on likelihood to churn or purchase via Swrve’s predictive suite

Tableau Software

Overview

Tableau Software helps people understand data by allowing users to create, publish, and share dashboards easily with no programming skills required.

Key Features

Discover insights without a line of code
Connect and blend data from several sources
Share insights with easy-to-read dashboards
Use intuitive dashboards to make better decisions

Teralytics

Overview

Teralytics is a big data analytics company that uses breakthrough technology and data science to discover insights that improve profitability.

Key Features

Gain behavioral insights to improve targeted marketing
Reach optimal audience segments
Know which prospects to target and retarget
Gain complete insight into audiences, including macro- and micro-segmentation

TopOPPS

Overview

TopOPPS adds automation to the sales process by intelligently guiding reps through deals and providing extreme pipeline control to managers, resulting in accurate and predictable forecasts.

Key Features

Manage the pipeline with complete visibility and automatically capture rep updates for true deal status
Forecast with confidence based on machine learning predictions
Make sales reps successful by automating a consistent process that helps them win more deals

Zementis

Overview

Zementis is a software company focused on operationalizing predictive analytics and data mining solutions.

Key Features

Integrate predictive models into business operations
Make decisions based on timely and accurate insights
Receive information in real-time to make quick decisions

Zoominfo

Overview

ZoomInfo is a B2B data provider that provides actionable business information to empower sales and marketing. With accurate databases, businesses can improve marketing campaigns and segmentation and reach decision-makers faster.

Key Features

Pinpoint decision makers with complete profiles and historical information about prospects and their businesses
Search by 20+ criteria to generate more and better leads
Receive real-time alerts about updates to prospect profiles
Integrate with Salesforce
Update your database with high-quality data and remove obsolete information
Create targeted segmentation