How to Rebrand Without Losing Your Existing Customers

Nowadays, every company wants to be unique. The service, the product and the way the team takes care of the target customers help the uniqueness the most. Your company is growing and that’s a great sign, but it’s not like before. There is a solution for all that. The solution is called rebranding, and your company wouldn’t be the first to do it. If you want to make sure that your brand remains top of mind for your existing customers, then this is the solution to which you should be oriented. However, you don’t want to change too much or lose your existing customers. How do you handle the branding process without sacrificing your current base? That is exactly our topic today.

It’s not uncommon for companies to undergo a rebranding process. For some companies rebranding is to make new name badges or to make new uniforms, but this is more than that. This process is not at all easy and not at all short, so a team is needed that will work on that project that is ahead of the company. To keep up with the ever-changing industry landscape, it is important to go through the process smoothly and imperceptibly, especially not to have excessive oscillations in the behavior of buyers. With so many brands and products available, it can be tough to stand out from the crowd, but you still need to keep the original that has bound buyers to you so far. However, if done incorrectly, a rebranding can have negative consequences on your existing customer base. That’s why it’s important to go step by step.

There are many steps that you can take as a company to make the change. To properly execute a rebranding without losing your existing customers, it is necessary to be careful in the whole process. We bring more information and guidance to help the process go smoothly and without any consequences. Below are some tips that will help you achieve success, and all that is needed is to go through them together with your team and start the big task.

1. Choose a name that will be true to the brand and will not create confusion

change the brand name

If you intend to change the brand name, then you have to be very careful. You need to choose a name that will not cause confusion, a name that will be audible, easy to remember, easy for adults to pronounce, and will be everywhere. If you come up with a name that is hard to pronounce, long, or doesn’t have any symbolism, then your rebranding is going in the wrong direction and is very likely to fail. Be careful, include creativity, and don’t rush the process to avoid confusion and bad results.

2. If you are not changing the name, then change the logo and make it with a special story

If you still do not decide to change the name, but still want to make real changes that will be noticed by all target customers, as well as those existing ones who have been with you for years, you need to make a logo. The logo needs to be interesting, to be with the category that the brand deals with, or to be in the colors that you have used so far, but you can also change them. Don’t go with complicated logos, don’t go with logos that are difficult to analyze and perceive. Go with a simple and clear image that will be easily presented to the target buyers, but also to future ones.

3. Don’t change the communication too much so that you don’t lose it too much with the buyers

in branding the most attention is paid to communication

If you ask a professional in the field of marketing, especially in the field of branding, he would tell you that branding plays a key role, that is, that in branding the most attention is paid to communication. If your communication with buyers is going great until now, then keep the same direction, but now under better branding through the rebranding process. Often, the communication that has changed can be a problem, that is, it can bring headaches for brands because it is already different and unrecognizable to buyers.

4. Be careful with the messages, as this can also be a moment of confusion for them

If you are in the process of devising messages, we again have a recommendation not to go with too many changes. Try to keep the same direction as before, but from a different point of view that will bring freshness to your brand. However, buyers do not like too much change and they can easily not perceive what you have given them as changed, but on the contrary, they will think that you are some new brand on the market that is unknown to them. They will lose their trust and won’t even want to give you a chance. So don’t run away from what has worked great until now, but just adapt it according to the idea of rebranding.

5. Try to make the process go more slowly because that’s the only way you’ll get them used to the new brand identity

new brand identity

The most important thing is to go through the rebranding process slowly and without too much haste. Start thinking of ideas, work on them, test them, adapt according to the results of the testing, and then release them slowly, with announcements and notifications. That’s the only way the rebranding will go smoothly and won’t have too many consequences. Let time be your focus, use a timetable that will tell you when and what needs to be logged and happened because in that case, you will only implement a rebranding that is flawless and will not have any major impacts on the relationship between your company and customers.


Today we have given you several positions that you should be in during the rebranding process. Follow all the things that we have indicated to you and implement an extraordinary rebranding that will not be such a shock to the users of the services or products and will be wholeheartedly accepted by them.