Who Is the Target Audience of Pokémon?

When the Pokémon franchise first emerged in the 1990s, it was primarily targeted toward children. However, as the years have passed, the franchise has expanded to include adults.

After more than two decades, Pokémon has evolved into a worldwide phenomenon, beloved by both young and old. From the legendary battle between Mew vs. Mewtwo in the first Pokémon movie to the video games, animated series, trading card games, and films, it is undeniable that Pokémon has a massive following.

With the release of Pokémon: The First Movie, Mewtwo Strikes Back, in 1998, the franchise began to explore more complex themes that were not necessarily aimed at children.However, who exactly is the target audience of Pokémon? This blog post will explore this question and break it down into sub-topics.

Target Audience of Pokémon

Source: lemonde.fr

At its core, Pokémon is a franchise that is primarily targeted toward children. Pokémon games, TV shows, and movies are all created to entertain and educate children. The games are designed to be easy to pick up and play, with simple mechanics that allow young players to understand and enjoy them. TV shows and movies are also designed to be accessible to children, with colorful characters and simple storylines that are easy to follow.

However, as the franchise has grown and expanded, it has also begun to target an older audience. The Pokémon games, for example, have become more complex and challenging over the years, with mechanics that require strategic thinking and planning. TV shows and movies have also begun to explore more complex themes, such as the nature of humanity and the meaning of life.

1. Children

One of the most apparent target audiences of Pokémon is children. The Pokémon franchise has always been marketed toward children since its inception. The colorful and cute creatures, simple gameplay mechanics, and relatable protagonist Ash Ketchum all appeal to younger audiences. The Pokémon games are also rated E for Everyone, making them accessible to children of all ages.

2. Gamers

Another target audience of Pokémon is gamers. While the games are designed to be easy enough for children to play, they have also been enjoyed by gamers of all ages. The Pokémon games are known for their deep gameplay mechanics, strategic battles, and the ability to collect and train a team of creatures. Hardcore gamers can sink countless hours into the games, trying to catch every single Pokémon and complete the game’s many side quests.

3. Fans of Collectibles

The trading card game aspect of Pokémon is another target audience. Many fans enjoy collecting trading cards, and some even make a hobby out of them. The trading card game is also a way for fans to engage with the franchise differently, as it involves strategy and trading with other fans. Collecting Pokémon merchandise, such as plush toys and figurines, is also famous for fans.

4. Anime Fans

Source: me.ign.com

The Pokémon animated series is another target audience. The series has been ongoing for over two decades and has been a staple of children’s television. While the series is marketed toward children, it has also been enjoyed by anime fans of all ages. The anime has a dedicated fanbase that follows the adventures of Ash Ketchum and his Pokémon companions.

5. Nostalgia Seekers

Finally, the target audience of Pokémon is nostalgia seekers. Many fans who grew up with Pokémon in the 90s are now adults and may have fond memories of playing the games or watching the anime. These fans may now revisit the franchise to relive those nostalgic moments from their childhood.

6. Competitive Players

Pokémon has a thriving competitive scene that attracts a specific audience. Competitive players engage in battles and tournaments, focusing on strategic team-building, advanced battle tactics, and optimizing Pokémon stats and movesets. This audience enjoys the challenge of competing against skilled opponents and may participate in local, national, or international Pokémon competitions.

7. Social Gamers

Pokémon games, particularly the more recent entries, have introduced features that encourage social interaction among players. Features like trading Pokémon, battling friends online, participating in raids, and sharing customized trainer avatars appeal to a social gaming audience. These players enjoy connecting with others, collaborating in-game activities, and building communities around their shared interest in Pokémon.

8. Parents and Guardians

Pokémon’s enduring popularity and reputation as a family-friendly franchise make it appealing to parents and guardians. They may introduce their children to Pokémon as a way to bond over shared experiences and nostalgic memories. Additionally, parents may appreciate the educational elements of Pokémon, such as fostering strategic thinking, problem-solving, and teamwork skills in their children.

9. Cosplayers and Fan Artists

Pokémon’s extensive roster of diverse and visually appealing creatures has captured the imagination of cosplayers and fan artists. This audience enjoys creating and showcasing elaborate Pokémon-inspired costumes at conventions and events. They may also create fan art, illustrations, or animations featuring Pokémon characters, contributing to the vibrant fan community surrounding the franchise.

10. Content Creators and Streamers

Source: fr.techtribune.net

Pokémon’s popularity has spawned a vibrant community of content creators and streamers who produce Pokémon-related videos, livestreams, podcasts, and online content. They may provide gameplay tips, discuss Pokémon lore and theories, showcase competitive battles, or entertain viewers with Pokémon-related comedy. This audience enjoys engaging with the franchise creatively and sharing their passion with others.

11. Casual Entertainment Seekers

Pokémon’s widespread recognition and cultural impact make it attractive to individuals seeking casual entertainment. This audience may not be deeply invested in the franchise but enjoys engaging with Pokémon media occasionally. They might watch Pokémon movies, play Pokémon GO on their mobile devices, or follow Pokémon-related news and updates for enjoyment and leisure.

12. Educational Institutions

Pokémon’s blend of entertainment and educational elements has led to its incorporation into educational settings. Some schools and educators have recognized the potential of Pokémon games to teach various skills, such as math, reading, problem-solving, and critical thinking. Pokémon can be used as a tool to engage students and make learning more enjoyable.


The target audience of Pokémon has evolved over the years. While the franchise initially targeted children, it has since expanded to include adults. The franchise has done an excellent job balancing its appeal to children and adults with games, TV shows, and movies accessible to all ages.

The Pokémon franchise has something for everyone. No matter your age, something in the franchise will appeal to you. The characters of Mew and Mewtwo are excellent examples of the franchise’s ability to appeal to both children and adults.